Print is a key foundation for a smart media buy, but for the Multicultural audience, a well-planned, multi-touchpoint approach is critical to getting your message out.
EPMG has strong relationships with over 1,600 Multicultural newspapers nationwide. EPMG also leverages an exclusive digital network built from the ground up. Our best-in-class print media solutions for reaching the Hispanic, African American and Asian communities, and our digital and mobile solutions, deliver a fully integrated approach. From trade area analytics, precision ROP and FSI targeting, to custom content marketing programs, learn how EPMG can take your Multicultural outreach to the next level.
We’re #1 for a reason. Actually, 1,600 reasons.
Benefit from an elite team of Multicultural media practitioners; leverage the strength of EPMG’s longstanding relationships with over 1,600 publishers of Hispanic, African American, and Asian newspapers nationwide.
Multicultural newspapers are powerful vehicles for your brand to consumer invitation because they speak to your customers on a hyper local, hyper relevant level.
EPMG is the leader in harnessing this cultural content and passion; Powering with industry best research, retail trade area data and demographics insights to generate strong client side ROI. We are your one-stop-shop for multicultural print media. From trade area analytics, to geo-mapping, competitive reporting, and ultimately targeted media and buying, we deliver the most cost-effective and strategic print program available.
Built from the ground up. And the sky’s the limit.
With the phenomenal growth in multicultural in the last 10 years, we recognized the need for a trusted digital counterpart to our proven print solutions. In 2012 EPMG launched LionHeart Digital (LHD) a new digital operations division tasked with bringing top of class digital solutions to the best Hispanic and Black newspapers nationwide. EPMG and LHD have launched over 50 complete digital properties – desktop, mobile, and tablet – for some of the best Multicultural publishers in the Country. This watershed initiative has changed the game, completely.
With LHD, EPMG brings complete, exclusive digital capabilities to the table for our agency and client partners’ benefit. Whether geo-targeted digital display or full online/offline custom content marketing programs, we have the team, technology and platform to deliver the markets. EPMG is a simple, one-stop-shop for true national reach. We connect our agencies with the largest set of fully disclosed, premium digital newspaper publishers. It’s a cutting edge approach with state-of-the-art products and programs.
Our EPMG/LHD publishers are all unified under comScore, as EPMG Latino & EPMG United, adhering to agency required auditing, and compliant to IAB industry standards. We are a disclosed publisher group with fully transparent advertising placement and reporting.
How have we performed? What is the power of strong local content? EPMG Latino’s current comScore audit shows an increase of over 5000% since the launch in October 2012 and reports 1.5MM UV as of August 2013. And results? Our fully disclosed, premium brand platform is generating CTRs 30% higher than compared network investments.
The Premier Hispanic Publishers Group
The EPMG/LHD Hispanic publishers group, EPMG Latino, became comScore unified in October 2012. As of August 2013, EPMG Latino is already ranked as a top 20 Hispanic ad focused property within comScore. Our group of over 20 premium local Hispanic publishers are delivering audience numbers rivaling that of the biggest name brands in the space. EPMG Latino’s current comScore audit shows an increase of over 5000% since the launch in October 2012 and reports 1.5MM UV as of August 2013.
Our innovative, cross platform buying opportunities including comprehensive targeting and custom programming provide complete advertising solutions.
Our national sales programs offer advertisers full digital capabilities including display, rich media, microsites/custom websites, creative & content support, content marketing and fully integrated promotions and programming.
The Black Digital Alliance
In June 2013, EPMG/LHD went one step further, building and deploying best in class digital properties including web, mobile and tablet for our country’s top black newspaper publishers.
Comprised of 23 publishers, in the first 90 days, EPMG United reached 1.2 MM UV’s and is showing an average audience growth of 400% per publisher.
EPMG United is a fully disclosed publisher group and offers advertisers full digital capabilities including display, rich media, microsites/custom websites, creative & content support, content marketing and fully integrated promotions and programming.
Just one more way EPMG is leading the way in reaching the multicultural consumers.
Mama Y Familia
On November 18, 2013, EPMG introduced www.mamayfamilia.com, a contemporary and dynamic resource that chronicles the ever-changing lifestyle for Spanish-speaking families. The new channel features rich and relevant content from the nation’s top experts and bloggers. The new family site provides incredibly meaningful and valuable advice to growing Hispanic audiences. Parents or those expecting to be parents can read about the latest advice and tips from talented writers who they can relate to. Hispanic households represent the fastest-growing market segment in the U.S. and “Mama Y Familia” caters to this burgeoning demographic.
For more information or sponsorship, please contact: Ginger Neal at email@example.com