EPMG is powered by Motivate

Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.

We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….

That’s a lot of different voices.

You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.

But we do. It’s all we do. Learn more at MediaToMotivate.com

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About EPMG

It’s not really about us. It’s about you.

From the start, EPMG has proved to be a different type of media organization.

We’re 100% focused on saving our clients time, saving them money and driving ROI. It’s our tools, our insight and a 360º approach that have made EPMG the industry leader for reaching Multicultural consumers. We work with over 85 percent of all top Hispanic and African American ad agencies, the majority of general market agencies, and a strong selection of clients directly. Whether via targeted print, online or fully integrated campaigns, EPMG will quickly become your most trusted partner for planning and buying media.

EPMG is proudly a WBENC certified company.

Executive Team

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Trevor Hansen

Chief Executive Officer

Trevor Hansen, founder and CEO of EPMG, is the driving force behind the innovative, niche media company that has since grown into the industry leader for reaching multicultural consumers.

Hansen grew up in the media industry, honing his skills from his family’s publishing business. In 1973, the family launched the nation’s first newspaper targeted towards adults 60+ in San Diego, CA. In this grassroots editorial and community-first environment, he quickly realized the power and importance of hyperlocal, hyper-relevant media.

Since the company’s inception in 2002, EPMG has expanded to meet the growing demands of the multicultural market segment. Under Hansen’s leadership, EPMG has established strong, longstanding relationships with over 1,500 publishers and expanded into building state-of-the-art digital properties with more than 40 digital newspaper partners. Hansen credits the company’s success to EPMG’s core values: humility, gratitude, commitment, passion, and teamwork.

Hansen is a frequent speaker at industry trade shows and business gatherings. He serves as a board member of the Circulation Verification Council, an independent, third-party audit company that specializes in community newspapers, magazines, and niche publications.

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Ginger Neal

President & Chief of Strategy, LionHeart Digital & Senior Vice President, EPMG

Ginger Neal, president and chief of strategy of Lionheart Digital (LHD), draws on more than two decades of experience as a senior-level executive for media companies and brings an impressive track record as a catalyst for fast-paced growth. A multidimensional professional, Neal also serves as senior vice president of EPMG, LHD’s parent company and the nation’s leading multicultural media planning and buying company.

Prior to joining LHD and EPMG, Neal was the senior vice president of ImpreMedia. Neal’s experience as a multicultural media publisher also includes three years as vice president of digital and general manager of niche publications for the Riverside Press-Enterprise and 14 years with Freedom Communications, as the director of new business development for The Orange County Register, and CEO and president of myOC.com, OCRegister.com, and MODESTYLE.com.

Neal holds a B.S. in organizational development from Biola University. In addition to being awarded a Journalism Fellow at USC’s Annenberg School for Communications and Journalism, Neal was the 2002 recipient of the Outstanding Women in Technology Award, and was ranked number-one among the “Top Women Making a Difference in Orange County,” as selected by OC Metro in 2001.

Neal is a frequent speaker at industry symposiums, conferences and seminars, nationwide. She has served on the boards of directors of organizations in support of commerce, fine arts, scientific studies and philanthropic endeavors.

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Alejandro “Alex” Sanchez

Executive Vice President, Director of Hispanic Media and Custom Publishing

Alex Sánchez is a senior executive with 23 years of success in the advertising and communications industry, including: television, radio, digital media, print and event marketing. Sánchez started his broadcast career with Univision (television division) in San Antonio, TX in 1989. Sánchez’s career blossomed as he took on various management roles in multiple markets across the country including: LA, NY, Miami, Dallas, and Houston. Some of the companies include: Telemundo, The Dallas Cowboys, and Radio Unica.

In 2007, Sánchez joined the Belo Corporation and began his print/digital media profession. He worked as general manager for automotive and communications for Dallas Morning News and publisher for Al Día. Most recently, Sánchez worked at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz.

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Ingrid Reyes

Executive Vice President, Director of Client Solutions, Strategy, and Value

Ingrid Reyes brings over twenty years’ experience in developing and executing communication strategies. Most recently, Reyes was managing partner, director of multicultural North America of Mindshare NY. She led all multicultural business for accounts such as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals, BP/Castrol Oil, AM/PM, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Reyes led and helped grow Mindshare’s multicultural media division with 2011 billings of over $250 million from U.S. Hispanic, Asian, LGBT, and African American businesses.

Prior to her move to Mindshare NY, Reyes worked at Globalhue and Anita Santiago, where she presided over the creation of two separate multicultural media divisions. She has managed “best-in-class” advertisers such as Verizon, Toyota Motors, IKEA, Carl’s Jr. Restaurants, XM Radio, Disney, ABC Networks, Telemundo, Wells Fargo, and Got Milk?

Our Team

Alex

Alex Wender
Billing Specialist

Alicia

Alicia Longo
Sr. Account Manager

Annie

Annie Kimble
Account Executive

Ashley

Ashley Anderson
Media Coordinator

Becky

Becky We
Sr. Account Manager

Blenda

Blenda DeBerry
Sr. Director, Retail Solutions

Brenda

Brenda Duran
Accounting Coordinator

Brian-Morrison

Brian Morrison
Director, National Sales

Charles

Charles Bryant
Lead Web Developer

Chris

Chris Morgan
Director, Digital Operations

Claudia

Claudia Munoz
Digital Media Planner

Craig

Craig Simes
Account Executive

Donica

Donica Polce
Account Executive

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Eduardo Caballero
Media Analyst

Frances

Frances Zukowski
Graphic Designer

Francine

Francine Im
Media Coordinator

Gina

Gina Holslag
Jr. Account Executive

Hatsuko

Hatsuko Ohnuma
Corporate Communications Specialist

Ian_Blackman

Ian Blackman
Lead Software Engineer

Ike

Ike Ekeh
Accounting Coordinator

Jackie

Jackie Teravainen
Project Manager

Javier

Javier Osorio
Billing Specialist

Jeff

Jeff King
Sr. Account Manager

Jenny

Jenny Collins
PR and Content Specialist

Juan-Carlos

Juan Carlos Balarezo
Media Director

Kathy

Kathy Souza
Financial Manager

Kelly

Kelly Gloria
Digital Account Manager / Sr. Media Planner

Kevin

Kevin Dimagiba
Competitive Analyst

Lindsay

Lindsay Guinto
Jr. Account Executive

Mable

Mabel Ng
SEO & Content Strategist

Marcia

Marcia Hansen
Principal/Partner

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Matt Beelner
Ad Ops Manager

Patrick

Patrick (Wade) Brooks
Web Developer

Robert

Robert Ruvalcaba
National Account Executive

Romina

Romina Lopez
Account Executive

Ruby

Ruby Gaviola
Web Developer

Sam

Samantha Stone
Account Executive

Stephanie

Stephanie Trinh
Marketing Coordinator

Stephen

Stephen Dixon
Media Coordinator

November 2013
EPMG introduces Mama y Familia
A contemporary and dynamic resource chronicling the ever-changing lifestyles of Spanish-speaking families.
September 2013
EPMG wins Top Hispanic Digital Media Innovation Award for the second year in a row
January 2013
EPMG announces launch of EPMG Latino and EPMG United (powered by LIONHEART Digital)
Read more about LHD
September 2012
EPMG wins Top Hispanic Digital Media Innovation Award at the 2012 Portada Conference
April 2010
EPMG Custom Analysis of Hispanic Newspaper Readership and Attitudes with Simmons released
January 2010
FSI Competitive Reporting launched
January 2010
Asian Competitive Reporting launched
2010
Asian division increased its media placement and overall media revenue by 324%
October 2009
EPMG’s Asian Division launched
2008
EPMG surpasses $20M in media placement
2007
EPMG office expansion
We moved to a beautiful new location!
2007
Trevor Hansen, EPMG’s CEO, awarded the NAHP Amigo Award
2007
CVC Audit Initiative
The 2nd watershed auditing initiative, helping make auditing the rule as opposed to the exception in Multicultural print media.
March 2006
EPMG coordinated first 4C wrap in history of our newspapers
4 Color Wrap (Heineken)
2005
Launched Hispanic and African-American competitive reporting
2004
EPMG surpasses $10M in media placement
2004
National Readership Study
In coordination with the CVC Audits, EPMG organized interviews with over 25,000 readers of Hispanic and Black newspapers nationwide for the largest composition study in history.
2004
CVC Audit Initiative
EPMG invested in the auditing of over 140 Hispanic and Black newspapers nationwide.
2002
EPMG Founded
EPMG is launched as the multicultural division powered by Motivate, Inc.