EPMG is powered by Motivate

Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.

We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….

That’s a lot of different voices.

You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.

But we do. It’s all we do. Learn more at MediaToMotivate.com


About EPMG

It’s not really about us. It’s about you.

From the start, EPMG has proved to be a different type of media organization.

We’re 100% focused on saving our clients time, saving them money and driving ROI. It’s our tools, our insight and a 360º approach that have made EPMG the industry leader for reaching Multicultural consumers. We work with over 85 percent of all top Hispanic and African American ad agencies, the majority of general market agencies, and a strong selection of clients directly. Whether via targeted print, online or fully integrated campaigns, EPMG will quickly become your most trusted partner for planning and buying media.

EPMG is proudly a WBENC certified company.

Executive Team


Trevor Hansen

Chief Executive Officer

Trevor Hansen, founder and CEO of EPMG, is the driving force behind the innovative, niche media company that has since grown into the industry leader for reaching multicultural consumers.

Hansen grew up in the media industry, honing his skills from his family’s publishing business. In 1973, the family launched the nation’s first newspaper targeted towards adults 60+ in San Diego, CA. In this grassroots editorial and community-first environment, he quickly realized the power and importance of hyperlocal, hyper-relevant media.

Since the company’s inception in 2002, EPMG has expanded to meet the growing demands of the multicultural market segment. Under Hansen’s leadership, EPMG has established strong, longstanding relationships with over 1,500 publishers and expanded into building state-of-the-art digital properties with more than 40 digital newspaper partners. Hansen credits the company’s success to EPMG’s core values: humility, gratitude, commitment, passion, and teamwork.

Hansen is a frequent speaker at industry trade shows and business gatherings. He serves as a board member of the Circulation Verification Council, an independent, third-party audit company that specializes in community newspapers, magazines, and niche publications.


Ginger Neal

President & Chief of Strategy, LionHeart Digital & Senior Vice President, EPMG

Ginger Neal, president and chief of strategy of Lionheart Digital (LHD), draws on more than two decades of experience as a senior-level executive for media companies and brings an impressive track record as a catalyst for fast-paced growth. A multidimensional professional, Neal also serves as senior vice president of EPMG, LHD’s parent company and the nation’s leading multicultural media planning and buying company.

Prior to joining LHD and EPMG, Neal was the senior vice president of ImpreMedia. Neal’s experience as a multicultural media publisher also includes three years as vice president of digital and general manager of niche publications for the Riverside Press-Enterprise and 14 years with Freedom Communications, as the director of new business development for The Orange County Register, and CEO and president of myOC.com, OCRegister.com, and MODESTYLE.com.

Neal holds a B.S. in organizational development from Biola University. In addition to being awarded a Journalism Fellow at USC’s Annenberg School for Communications and Journalism, Neal was the 2002 recipient of the Outstanding Women in Technology Award, and was ranked number-one among the “Top Women Making a Difference in Orange County,” as selected by OC Metro in 2001.

Neal is a frequent speaker at industry symposiums, conferences and seminars, nationwide. She has served on the boards of directors of organizations in support of commerce, fine arts, scientific studies and philanthropic endeavors.


Alejandro “Alex” Sanchez

Executive Vice President, Director of Hispanic Media and Custom Publishing

Alex Sánchez is a senior executive with 23 years of success in the advertising and communications industry, including: television, radio, digital media, print and event marketing. Sánchez started his broadcast career with Univision (television division) in San Antonio, TX in 1989. Sánchez’s career blossomed as he took on various management roles in multiple markets across the country including: LA, NY, Miami, Dallas, and Houston. Some of the companies include: Telemundo, The Dallas Cowboys, and Radio Unica.

In 2007, Sánchez joined the Belo Corporation and began his print/digital media profession. He worked as general manager for automotive and communications for Dallas Morning News and publisher for Al Día. Most recently, Sánchez worked at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz.


Ingrid Reyes

Executive Vice President, Director of Client Solutions, Strategy, and Value

Ingrid Reyes brings over twenty years’ experience in developing and executing communication strategies. Most recently, Reyes was managing partner, director of multicultural North America of Mindshare NY. She led all multicultural business for accounts such as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals, BP/Castrol Oil, AM/PM, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Reyes led and helped grow Mindshare’s multicultural media division with 2011 billings of over $250 million from U.S. Hispanic, Asian, LGBT, and African American businesses.

Prior to her move to Mindshare NY, Reyes worked at Globalhue and Anita Santiago, where she presided over the creation of two separate multicultural media divisions. She has managed “best-in-class” advertisers such as Verizon, Toyota Motors, IKEA, Carl’s Jr. Restaurants, XM Radio, Disney, ABC Networks, Telemundo, Wells Fargo, and Got Milk?

Our Team


Alex Wender
Billing Specialist


Alicia Longo
Sr. Account Manager


Annie Kimble
Account Executive


Ashley Anderson
Media Coordinator


Becky We
Sr. Account Manager


Blenda DeBerry
Sr. Director, Retail Solutions


Brenda Duran
Accounting Coordinator


Brian Morrison
Director, National Sales


Charles Bryant
Lead Web Developer


Chris Morgan
Director, Digital Operations


Claudia Munoz
Digital Media Planner


Craig Simes
Account Executive


Donica Polce
Account Executive


Eduardo Caballero
Media Analyst


Frances Zukowski
Graphic Designer


Francine Im
Media Coordinator


Gina Holslag
Jr. Account Executive


Hatsuko Ohnuma
Corporate Communications Specialist


Ian Blackman
Lead Software Engineer


Ike Ekeh
Accounting Coordinator


Jackie Teravainen
Project Manager


Javier Osorio
Billing Specialist


Jeff King
Sr. Account Manager


Jenny Collins
PR and Content Specialist


Juan Carlos Balarezo
Media Director


Kathy Souza
Financial Manager


Kelly Gloria
Digital Account Manager / Sr. Media Planner


Kevin Dimagiba
Competitive Analyst


Lindsay Guinto
Jr. Account Executive


Mabel Ng
SEO & Content Strategist


Marcia Hansen


Matt Beelner
Ad Ops Manager


Patrick (Wade) Brooks
Web Developer


Robert Ruvalcaba
National Account Executive


Romina Lopez
Account Executive


Ruby Gaviola
Web Developer


Samantha Stone
Account Executive


Stephanie Trinh
Marketing Coordinator


Stephen Dixon
Media Coordinator

November 2013
EPMG introduces Mama y Familia
A contemporary and dynamic resource chronicling the ever-changing lifestyles of Spanish-speaking families.
September 2013
EPMG wins Top Hispanic Digital Media Innovation Award for the second year in a row
January 2013
EPMG announces launch of EPMG Latino and EPMG United (powered by LIONHEART Digital)
Read more about LHD
September 2012
EPMG wins Top Hispanic Digital Media Innovation Award at the 2012 Portada Conference
April 2010
EPMG Custom Analysis of Hispanic Newspaper Readership and Attitudes with Simmons released
January 2010
FSI Competitive Reporting launched
January 2010
Asian Competitive Reporting launched
Asian division increased its media placement and overall media revenue by 324%
October 2009
EPMG’s Asian Division launched
EPMG surpasses $20M in media placement
EPMG office expansion
We moved to a beautiful new location!
Trevor Hansen, EPMG’s CEO, awarded the NAHP Amigo Award
CVC Audit Initiative
The 2nd watershed auditing initiative, helping make auditing the rule as opposed to the exception in Multicultural print media.
March 2006
EPMG coordinated first 4C wrap in history of our newspapers
4 Color Wrap (Heineken)
Launched Hispanic and African-American competitive reporting
EPMG surpasses $10M in media placement
National Readership Study
In coordination with the CVC Audits, EPMG organized interviews with over 25,000 readers of Hispanic and Black newspapers nationwide for the largest composition study in history.
CVC Audit Initiative
EPMG invested in the auditing of over 140 Hispanic and Black newspapers nationwide.
EPMG Founded
EPMG is launched as the multicultural division powered by Motivate, Inc.